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Marketing

The first stage is the analysis of market is the research namely the systematic collection, storage and analysis of data on issues related to the marketing of goods and / or services.The market research is primarily concerned with the study and analysis of expressed behavior and decision-making processes (motivation) of consumers in a market economy, or the structure of a market definition. They are a source of information for those who, within a company that produces goods or services, must take marketing decisions.

 

 

S.W.O.T

S.W.O.T matrix is a tool for identify the present situation of a company. It measure internal strength, as what it excels at and weaknesses as, recognize the margins to improve and external opportunities, as factors can use its advantage and threats as, probable negative factors.

 

 

 

 

 

 

 

 

INDIVIDUAL INTERWIEV

Targeted interview.

 

 

 

 

 

 

 

 

OSSERVATION

Critical observation.

 

 

 

 

 

 

 

 

 

 

SURVAY

Questionnaire-based research.

 

 

 

 

 

 

 

 

 

 

UNCONVENTIONAL MARKET RESEARCH

Competitors  analysis

 

 

 

 

 

 

 

 

 

 

 

 

DESK RESEARCH

Reprocessing external information.

 

 

 

 

 

 

 

 

 

 

 

 

FOCUS GROUP

Specialized discussion group.

The tactics or operational marketing, are what give substance to the strategy. Their essential function is to generate revenue, that is trying to sell the best balance between effectiveness and efficiency. Each product / service, to penetrate the market needs to be well-positioned as a price and as a distribution and be supported by a promotional and advertising program.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LOVE MARKS

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”

The role of strategic marketing is to orient the company towards the search for opportunities to enable it to make the most of its resources and capacity, and ensure a constant potential for growth and profitability.

Reputation

Personality

Design

Contact

Portfolio