The first stage is the analysis of market is the research namely the systematic collection, storage and analysis of data on issues related to the marketing of goods and / or services.The market research is primarily concerned with the study and analysis of expressed behavior and decision-making processes (motivation) of consumers in a market economy, or the structure of a market definition. They are a source of information for those who, within a company that produces goods or services, must take marketing decisions.
S.W.O.T matrix is a tool for identify the present situation of a company. It measure internal strength, as what it excels at and weaknesses as, recognize the margins to improve and external opportunities, as factors can use its advantage and threats as, probable negative factors.
UNCONVENTIONAL MARKET RESEARCH
Reprocessing external information.
Specialized discussion group.
it is the word of mouth marketing of the users, ie all those activities that differ from those traditionally understood. "Buzz" is an onomatopoeic term of English origin who precisely designates an uncontrolled buzz.
A combination of different methods of marketing and communication techniques unconventional and low cost achieved through the creative use of media and aggressive instruments (graffiti, sticker bombing, flash mobs and much more ...) that leverage the imaginary and on the psychological mechanisms of end users.
Are bizarre unique advertising campaigns placed in unusual places characterized by an original way of communicating with the objective of maintaining high the imperative of "something different".
Use knowledge and medical technology on one side and the other marketing, where the possibility of exploring the brain through the scanning techniques offers a way to understand the cerebral stimuli. This gives concrete answers to what motivates consumers to buy. Depending on the activated brain areas using a kind of language.
It is a strategic management process created by the company to improve the whole experiential customer development. It 'a concept focused on customer and oriented to relationship process with him.
Create an engagement aiming to maintain the links between the customers themselves, helping them to share their passions and to satisfy the need of belonging.
By entering their product-service in the universe of values of tribes and actively participating in the construction of the cultures of today's consumer.
It is based on the concept of idea-virus with a product \ service at the Centre. Something original which, by nature or content, is able to expand very quickly.
It is an entire style of marketing, based on attracting and converting online users organically, and fueling sales decisions with person-tailored information This Generates high quality, interest-driven conversions, and ultimately results in blackberries qualified traffic to a business's site.
The tactics or operational marketing, are what give substance to the strategy. Their essential function is to generate revenue, that is trying to sell the best balance between effectiveness and efficiency. Each product / service, to penetrate the market needs to be well-positioned as a price and as a distribution and be supported by a promotional and advertising program.
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”
The role of strategic marketing is to orient the company towards the search for opportunities to enable it to make the most of its resources and capacity, and ensure a constant potential for growth and profitability.