Understanding

 

Listen to stakeholders

Understand business objectives

Functional requirements

Technology cConstraints

 

 

Analytics & Discovery

 

Metrics & analysis

Competitive analysis

Ideation & strategy

Benchmarking

 

Mockups & Prototypes

 

Brand identity integration

High-fidelity mockups

Interactive prototypes

 

 

Make Changes

 

 

 

 

 

 

 

 

 

Idea Generation

User Research

 

Personas

Ethnographic research

Interviews & observations

Task analysis & user stories

 

 

 

Wireframes

 

    Concept sketching

    System/Process flow

    Information architecture

    Interaction design

 

 

Finalize & Code

 

 

    Finalize UX deliverables

    Suggestions / next steps

    Code front-end interaction

 

 

 

 

 

 

 

 

 

 

 

Feedback Evaluation